Selling often gets a bad rap. When you think of a salesperson the image that comes to mind is often a slick, wheeling and dealing person with an aggressive approach trying to swindle you out of your hard-earned money.
I will not lie, in every industry that person exists but at the same time, there is you. You are a consultant, professional services provider, a speaker, a coach, or an advisor. You have high-quality services that provide value for your clients and as such, it is necessary for you to sell those services.
Selling is not scary. Selling is not bad. Selling is simply an opportunity for you to share how the services you provide can help solve a big problem, fulfill a desire, create relief from pain, or satisfy a need.
Yes, you exchange that value for currency – as you should – because there is also a value on your time, expertise, education, and years of experience. In its simplest form selling is a conversation. It’s you as the representative of the business identifying a person with a problem for which you have created a perfect solution.
In this conversation, you should be excited because sharing your solution with this person is going to help create a transformation that will make a difference in their lives.
In order to convince them that a transformation is coming it must of course be true and you must believe in it with everything you have in you. You also need a few key things in place.
- You must have a strong personal brand.
- You must provide high-quality services.
- You need a strong network.
Check out this week’s edition of Simply Marketing TV to learn more.
Leave a message below and let me know what kind of services you sell and what kind of sales approach you use.
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