I started my business with $26 bucks. Yep you read that right. That meant if I was going to start calling myself a marketing professional, I was going to have to be my own first client. Running my company for the past 7 years has been an exercise in bootstrapping, hustle, and the refusal to quit. I've learned that having a successful business amounts to four overarching systems - people, marketing, operations, and sales. These systems must be in place and running efficiently whether you run a company of 1 or 1,000. Nothing brings me more joy than teaching others how to effectively implement each of these critical components. Businesses don't fail. People fail. I've made it my personal mission to empower businesses with the strategies, tools, and resources to build companies that last.
Being intentional about building your personal brand is one of the most important missions you have whether you are a front line team member, entrepreneur, or sit in the C-suite. Your brand is what people say about you when you are not in the room and it is imperative that you are the one creating the narrative. In this session participants will learn the 4 Pillars of Building a Personal Brand, how to use your personal brand to advance your career, and what to do if your brand needs a makeover.
Did you know you only have 10 seconds to capture the attention of potential customers? In this interactive session, participants will learn how to combine their company data with their company story to create marketing messages that inspire potential customers to take action. The key to a great marketing message is to combine the customer experience (CX) with the company's story and communicate it using plain language.
Whether you are speaking to an audience of 1 or 1,000, confused people don't buy and bored people don't listen. In this interactive workshop participants will learn to give presentations that hold the attention of their audience and position them to grow their business, brand, and bottom line. This presentation is ideal for consultants, speakers, authors, and team members responsible for communicating their company's message to its intended audience.
In this talk, Summer Alexander & Laura Knights, “The Savvy Solopreneurs” will help participants decide if joining forces with another solo business owner is a good complementary strategy for their business (hint: you don’t have to give up your business to experience the benefits of partnership). Arrangements can be made for participants to receive a copy of the accompanying workbook and DVD, ThePower (& Profit) in Partnership.
Author - Speaker - Entrepreneur
Summer Alexander is an engaging speaker, marketing strategist, and an expert in creating simplified client-centered messaging.
As CEO of Simply Marketing Solutions, LLC, she leads the marketing strategy consulting firm and has advised clients in many facets of marketing including market research and analysis, strategic marketing plan development, marketing and brand messaging, community outreach, and social media strategy.
She has also conducted marketing and branding workshops for universities, local governments, corporations, and national entrepreneurship programs for the past seven years. In 2014 Summer authored the Amazon #1 bestseller The Little Book of Big Marketing Ideas and is also the coauthor of The Power & Profit in Partnership. A recognized thought leader in her industry, Summer has been a featured guest expert in Black Enterprise, Jet, WGN TV, WCIU TV, Rolling Out Magazine and several other media outlets.
"Summer presented during our 2016 Women in Business Summit. Summer was by far received as one of the best speakers during our day which contained a number of high-profile presenters. Many of our attendees stopped me on the way out the door to compliment us on having Summer. In fact, in our survey sent out, Summer scored the highest as having the most engaging presentation. It is clear her style of presenting resonated strongly with the audience. In addition to her “on the day” performance, her overall composure during the contracting and development of the Summit was very pleasant and professional. Summer is a pleasure to partner with and I would highly recommend her to any organization looking to inspire their customers or staff.”
Small Business Development Center, Kankakee
"The Illinois Small Business Development Center at Kankakee Community College held a small business expo where Summer was our morning keynote presenter and what can I say other than she was spectacular!!! Held the audience for the entire time and provided a wealth of knowledge. From the reviews, she definitely exceeded their expectations! Would love to have her present on other topics!"
South Suburban College
"Summer thank you for a truly inspiring workshop that was enjoyed by all participants. The information you provided was timely and valuable and your presentation style is fun and dynamic. You certainly are skilled at grabbing the audience’s attention as well as sharing information in an entertaining and passionate fashion. I learned a lot from your presentation and plan to incorporate what I learned into the various roles I play in the workplace.”
A.R.I.S.E. Entrepreneur Program
“I was so impressed with Summer’s level of expertise and work ethic that I invited her to teach our nationally recognized 7-week entrepreneur program. The feedback she received as an instructor was so good that we have asked her to come back and teach the class for the past 5 years.”
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